I’m a product designer original from Hebei, China. I creates concept, branding, and engaging experiences that seek to inspire people. I'm currently pursuing master degree in Interaction design at School of Visual Art (SVA).

Throughout my four years of graphic design study, I discovered my passion for not only designing elegant visuals but also designing experiences for people. My design pays attention to details and prioritizes visual communication, storytelling, and the interactions.

Besides design, I'm a huge fan of fashion and super intrigued by its cultural and political components that drive diverse fashion trends. As a result of my experience growing up in several cities, I'm interested in the impact of the environment on individuals from family to culture, and curious about what constitutes a unique person.

Drop me a line at yniu@sva.edu