hi there!
I'm alice niu,

你好!
我是牛雨凡,

I’m a product designer original from Hebei, China. I creates concept, branding, and engaging experiences that seek to inspire people. I'm currently pursuing master degree in Interaction design at School of Visual Art (SVA).

Throughout my four years of graphic design study, I discovered my passion for not only designing elegant visuals but also designing experiences for people. My design pays attention to details and prioritizes visual communication, storytelling, and the interactions.

Besides design, I'm a huge fan of fashion and super intrigued by its cultural and political components that drive diverse fashion trends. As a result of my experience growing up in several cities, I'm interested in the impact of the environment on individuals from family to culture, and curious about what constitutes a unique person.

Drop me a line at yniu@sva.edu

#education

School of Visual Arts

2020 – Present

Interaction Design MFA

California College of the Arts

2016 – 2020

Graphic Design BFA

#experience

Graphic Design Assistant

@Interaction Design, School of Visual Arts

Sept. 2020 – Present

New York, NY

Designed visual assets for two lectures in different dimensions a semester.

Graphic Designer Intern

@TBD* Design Studio, California College of the Arts

Jan. 2020 – May 2020

San Francisco, CA

A student-run studio using design to empower BayArea nonprofits organizations.

Work with a peer designer to design a selective rebranding project that help Elder Care Alliance to secure funding.

Graphic Design Intern

@JOYN: VISCOM

July 2019-Aug. 2019

Beijing, China

Being responsible for the graphic design of product packaging and compose type of brand manuals

Communicating with third parties for small programs and web development

#award

GDUSA Top 10% Winner

Nov. 2019

Winnowed from more than 12,000 entries; the entry project is éphémère

10th ICMA Silver Winner

Dec. 2019

Entry project: éphémère