éphémère is a French cuisine restaurant, which is inspired by the Symbolism art movement and specifically by Charles Baudelaire’s poetry. The notion of juxtaposition in Baudelaire’s symbolism poems—both beauty and ugliness, life and death—greatly influences the visual identity of this restaurant. This restaurant provides a safe and private space with a Gothic aesthetic for its customers to be weird—means it is not necessary to follow the social norms and conventions here when they’re having meals.
April – may 2019
Restaurant Branding + Photography
methods + tools
Desk research | Adobe Photoshop | Adobe Illustrator | Adobe Lightroom
the beauty of
death and eroticism——
a secrete place
Éphémère is a French word that means ephemera, a kind of insect that has a very short life span. The insect motif suggests that nothing is everlasting, and its body is substituted by a vertical eye, which corresponds to the Gothic pessimism and morbid eroticism among the symbolism art movement. The vintage texture of both wordmark and logo reinforces the sense of fading and vanishing.
The patterns used in éphémère restaurant combine the image of rose and handwriting. Overlay the collage of hand-writing related to Baudelaire (one of the pioneers in Symbolism art movement) with a pattern of writhed rose; it is used for wallpaper, napkin and facade painting outside the restaurant.
éphémère restaurant uses vintage silver table utensils. The logos of éphémère restaurant are embossed on to the silver forks and knives. There is a line from Baudelaire’s poetry embossed on the edge of each plate. The napkin is a dark red with an embroidered rose pattern.