Safey, sponsored by J&J, aids safe social interactions among children, provides parents with information, and helps them gain confidence in each decision they make for their children's education.

Method + Tools

Desk research | Remote User Interviews |  Empathy Mapping | Affinity Mapping | Persona Development | User Journey Mapping | Competitive Analysis | Prototyping | Miro | Google Sheets | Figma | Procreate |

project duration

Spte. – Dec. 2020 (12 weeks)


Visual Design, Illustration, Research, UI/UX Design


Alice Niu, Junbae Choi, Gokay Abaci, Tien-Wei Ho


Kevin McElroy, Johnson & Johnson
Roger Mader, Ampersand
Criswell Lappin, Bigtincan


How might we make parents feel more informed and confident in the choices they make regarding their children’s education during the pandemic?


Video edited by Junbae Choi



Parents during the pandemic


way for kids to socialize in an educational environment and protect family and friends from infection.


feel more informed and confident in the choices they make


parents face the challenge of letting their children return to school while increasing the risk of infection to the family and the community

Stakeholder diagram


Parents of all races — those living in urban, suburban and rural America; those who have babies, elementary schoolers and teenagers — say they’re highly stressed, with few options other than to take it all on themselves.

The economic crisis is unprecedented in its scale: the pandemic has created a demand shock, a supply shock, and a financial shock all at once (Triggs and Kharas 2020). In addition to consumer spending, the COVID-19 crisis has damaged the nation’s industrial production.

We found that there are tools for resources and class management, synchronous and asynchronous live teaching, self-regulated learning, knowledge construction, learning analytics and tools for practice and evaluation.

When making a decision, we form opinions and choose actions via mental processes which are influenced by biases, emotions, and memories. People who make good decisions know when it’s important to act immediately, and when there’s time to wait and gather more facts before making their choice.



> One son
> 6 years old
> Self taught and online classes


> Two sons
> 14 and 12 years old
> Remote


> One son
> 3 years old
> In-Person


> Two sons and one daughter
> 8, 12, and 14 years old
> Remote


> Two sons
>16 and 19 years old


> One son
> 14 years old
> In-person Mon. to Thurs., remote on Fri.



Role: father
Location: New York
Co-founder of Ampersand

Kids: 16 and 19 years old
Kids' Learning Mode: Remote

“So I’d need the school to persuade me that they had covered those protocols, that the teachers were safe, that the kids were safe, that they were transparent about announcing when an infection was detected and that they tracked and traced.”


Age: 48
Role: Father
Location: New York
Occupation: Digital marketing manager at MoMA

Kids: 14 years old
Kids' Learning Mode: In-person Mon. to Thurs. Remote on Fri.

“What makes me confident is that they're testing the kids at the beginning of school. And then I think now every two weeks or every month, they're given a Covid test.”


Age: 48
Role: Father
Location: New York
Occupation: Director of facilities for a charter school

Kids: 14 years old(high school freshman), 10 years old, 8 years old with ADD(Attention Deficit Disorder)
Kids' Learning Mode: Remote

“...my eight year old has ADD. And without that physical connection, he has a lot of challenges with focusing on schoolwork...So it's really tough on my wife and I to both be working at home and trying to keep them focused on schoolwork.”



Risk of in-person education = Probability (unknown) * Damage (very high)


Parents' levels of confidence seem to depend on kids' age and their personalities.


The social experience for kids, especially for teenagers, is significant for parents.


Remote learning requires much more effort for parents (cook meals for their kids, fix technology difficulties, and match schedule with their kids.


Parents would be okay with tracking if they control the data.


Parents would feel confident if schools prepare their campuses adhering to social distancing, wearing masks, hand washing, proper ventilation.


The most common object teenagers carry when they go outside is their cellphone.

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• Parents are worried their kids may get infected while having in-person interactions.

• Parents are concerned their kids are not getting enough social interactions during the pandemic.



Contact tracing functions

Most parents do not want to do real-time location tracking for their kids for privacy



Some warning signals like sound and colors can make the kids embarrassed when they are with friends.


not cell phone

The real time bluetooth function can make cell phone's battery run out quickly. (eg. COVID Alert NY app)

ideation sketches drawn by Tien-Wei Ho



scroll to see the full diagram >



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